TY  - BOOK
AU  - Jones, Susan K.
TI  - Creative strategy in direct marketing
SN  - 0-8442-3172-X
U1  - BCir. 658.8'4 Second edition
PY  - 1997///
CY  - --Illinois
PB  - NTC Business Books
N1  - Includes appendices, glossary and index; Part one. Laying the groundwork  --Two. Creative direct marketing direct mail and beyond  --Three. Creating and producing the work
ER  -