TY  - BOOK
AU  - Bovee, Courtland L.
AU  - Houston, Michael J.
AU  - Thill, John V.
TI  - Study guide to a company marketing
SN  - 0-07-006911-5
U1  - BCir. 658.807 
PY  - 1995///
CY  - --New York
PB  - McGraw-Hill, Inc.
N1  - Chapter 1. The foundation of marketing  --2. Environment forces and marketing ethics  --3. Strategic marketing planning  --4. The consumer market  --5. The organizational market  --6. Marketing research and analysis  --7. Segmentation, targeting, and positioning  --8. Product concepts  --9. Product management  --10. Service and nonprofit marketing  --11. Pricing strategy  --12. Pricing management  --13. Marketing channels  --14. Wholesaling and industrial distribution  --15. Retailing  --16. Physical distribution  --17. Promotional strategies and processes  --18. Advertising, sales promotion, and public relations  --19. Personal selling and sales management  --20. Intercultural and international marketing  --21. Quality and customer service  --22. Marketing management
ER  -