Nelson, Roy Paul <br/><br/>
The design of advertising/ 
by  Roy Paul Nelson. 
 - 7th edition. 
 - New York:  McGraw-Hill,  c1994. 
 - x, 413p.  ill.;  27.5cm. 
<br/><br/> Includes glossary, bibliography, and index 
<br/><br/>Chapter 1. The world of advertising  --2. The creative process  --3. Putting it into words  --4. The principles of design  --5. Layout approaches  --6. Production  --7. Typography  --8. Art  --9. Color  --10. Newspaper advertising  --11. Magazine advertising  --12. Broadcast advertising  --13. Direct- mail advertising  --14. Posters and displays  --15. Long-term design  --16. Careers. 
<br/><br/><label>ISBN: </label>0-697-38766-6 
<br/><br/><label>Dewey Class. No.: </label>BCir. 659.1  / N331d 1994