Jewler, A. Jerome <br/><br/>
Creative strategy in advertising / 
by A. Jerome Jewler and bonnie L. Drewniany. 
 - 6th edition. 
 - U.S.A:  Wadsworth Publishing Company,  c1998. 
 - xiv, 322p.  ill.;  25.5 cm. 
<br/><br/> Includes appendix and index 
<br/><br/>Chapter 1. Solving the problem, finding the difference  --2. Capturing your creative potential  --3. Targeting a diverse marketplace  --4. Fact-finding: the basis for effective creative work  --5. Strategy: finding a way to communicate  --6. Working in print  --7. Designing to communicate  --8. Writing for radio- seeing the talk  --9. Working in television  --10. Using direct marketing to build lasting relationships  --11. Retail advertising  --12. Convincing the client  --13. Now it's time to land that job. 
<br/><br/><label>ISBN: </label>0-534-52263-7 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.13  / J556c 1998