TY  - BOOK
AU  - Jewler, A. Jerome
AU  - Drewniany, Bonnie L.
TI  - Creative strategy in advertising
SN  - 0-534-52263-7
U1  - BCir. 658.13 6th Edition
PY  - 1998///
CY  - --U.S.A
PB  - Wadsworth Publishing Company
N1  - Includes appendix and index; Chapter 1. Solving the problem, finding the difference  --2. Capturing your creative potential  --3. Targeting a diverse marketplace  --4. Fact-finding: the basis for effective creative work  --5. Strategy: finding a way to communicate  --6. Working in print  --7. Designing to communicate  --8. Writing for radio- seeing the talk  --9. Working in television  --10. Using direct marketing to build lasting relationships  --11. Retail advertising  --12. Convincing the client  --13. Now it's time to land that job
ER  -