Garrovillas, Eduardo P. <br/><br/>
Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ 
by Eduardo P. Garrovillas 
 - Mandaluyong City :  Books Atbp. Publishing Corp.,  c2013 
 - xxxvi, 257 pages  illus.  22.1 cm. 
<br/><br/> Includes acknowledgments, references 
<br/><br/>Chapter 1. -- An overview of contemporary marketing -- 2. McCarthy's 4Ps and other P's -- 3. Product and services concepts -- 4. Development of new product and services -- 5. Product and services  strategies -- 6. Pricing concepts -- 7. Price determination and pricing strategies -- 8. Integrated marketing communication -- 9. Advertising , events, and public relations -- 10. Consumer and trade sales promotions -- 11. Personal selling and sales management --  12.Direct marketing communication -- 13. Marketing channels , retailing , wholesaling and logistic management -- 14. Ten key marketing perspectives -- 15. The global marketplace . 
<br/><br/><label>ISBN: </label>971-0412-40-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / G194o