TY  - BOOK
AU  - Garrovillas, Eduardo P.
TI  - Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners
SN  - 971-0412-40-2
U1  - BFil. 658.8 
PY  - 2013///
CY  - Mandaluyong City
PB  - Books Atbp. Publishing Corp.
KW  - Marketing
N1  - Includes acknowledgments, references; Chapter 1. -- An overview of contemporary marketing -- 2. McCarthy's 4Ps and other P's -- 3. Product and services concepts -- 4. Development of new product and services -- 5. Product and services  strategies -- 6. Pricing concepts -- 7. Price determination and pricing strategies -- 8. Integrated marketing communication -- 9. Advertising , events, and public relations -- 10. Consumer and trade sales promotions -- 11. Personal selling and sales management --  12.Direct marketing communication -- 13. Marketing channels , retailing , wholesaling and logistic management -- 14. Ten key marketing perspectives -- 15. The global marketplace
ER  -