TY - BOOK AU - Aram, John D. TI - Presumed superior: Individualism and American business SN - 0-13-720699-2 U1 - BCir. 330.973 PY - 1993/// CY - --New Jersey PB - Prentice Hall N1 - Include index; 1. The idea of individuals in the american business environment --2. Self-interest and community interests: moving from autonomy to interdependence --3. Individualism and community in a multicultural society --4. Economic individualism and social individualism: The origins and consequences of polarized values --5. Alienation, apathy, and the role of self-interest in american democracy --6. Social and institutional factors in the development and use of technology --7. Personal reality and social development: implications for managers --8. The paradoxes and dilemmas of individualism: implications for american business. ER -