Del Val, Edgar P. <br/><br/>
Marketing management in the Philippine setting/ 

 - Mandaluyong City:  National book store/  c1998 
 - 221 pages  illus.  22.2 cm. 
<br/><br/> Includes appendix, glossary and index 
<br/><br/>Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility. 
<br/><br/><label>ISBN: </label>97108-0087-6 
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / D38m