Marketing management in the Philippine setting - Del Val, Edgar P. (Mandaluyong City: National book store, 1998)
Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility.
Includes appendix, glossary and index