TY  - BOOK
AU  - Del Val, Edgar P.
TI  - Marketing management in the Philippine setting
SN  - 97108-0087-6
U1  - BFil. 658.8 
PY  - 1998///
CY  - Mandaluyong City
PB  - National book store
N1  - Includes appendix, glossary and index; Chapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility
ER  -