Lamb, Jr., Charles W. <br/><br/>
Essentials of marketing/ 
by, Charles W. Lamb, Jr., Joseph F. Hair, Jr., and Carl McDaniel. 
 - Second edition: 
 - Australia:  Thompson learning  c2001. 
 - xxviii, 579p.  ill.;  25.5cm. 
<br/><br/> Includes appendix, glossary, and index 
<br/><br/>Part 1. The world of marketing  --2. Analyzing marketing opportunities  --3. Product and distribution decisions  --4. Integrated marketing communication and pricing concepts. 
<br/><br/><label>ISBN: </label>981-240-313-2 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / L165e 2001