TY  - BOOK
AU  - Lamb, Jr., Charles W.
AU  - Hair, Jr., Joseph F.
AU  - McDaniel, Carl
TI  - Essentials of marketing
SN  - 981-240-313-2
U1  - BCir. 658.8 
PY  - 2001///
CY  - --Australia
PB  - Thompson learning
N1  - Includes appendix, glossary, and index; Part 1. The world of marketing  --2. Analyzing marketing opportunities  --3. Product and distribution decisions  --4. Integrated marketing communication and pricing concepts
ER  -