TY  - BOOK
AU  - Alminar. Ruby F.
TI  - Elements of marketing
SN  - 971-08-5761-4
U1  - BFil. 658.8 
PY  - 1994///
CY  - Manila
PB  - National Bookstore
N1  - Include bibliography; Contents 1. -- The marketing system -- 2. The product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix -- 7. Consumer education within the Philippine context -- 8. Consumers cooperatives
ER  -