Agee, Warren K. <br/><br/>
Introduction to mass communications/ 
by Warren K. Agee, Philip H. Ault and Edwin Emery 
 - 12th ed. 
 - U.S.A:  LONGMAN,  c1997. 
 - xviii, 574p.:  ill.;  23cm. 
<br/><br/> Includes appendix, bibliography and index. 
<br/><br/>Part 1. The media's crucial role  --2. The print media  --3. Radio and popular music  --4. The visual electronic and film media  --5. The persuasive professions  --6. Communications worldwide. 
<br/><br/><label>ISBN: </label>0-673-98082-0 
<br/><br/><label>Dewey Class. No.: </label>BCir. 302.23  / Ag3i 1997