TY  - BOOK
AU  - Agee, Warren K.
AU  - Ault, Phillip H.
AU  - Emery, Edwin
TI  - Introduction to mass communications
SN  - 0-673-98082-0
U1  - BCir. 302.23 --Twelfth ed.
PY  - 1997///
CY  - --U.S.A
PB  - LONGMAN
N1  - Includes appendix, bibliography and index; Part 1. The media's crucial role  --2. The print media  --3. Radio and popular music  --4. The visual electronic and film media  --5. The persuasive professions  --6. Communications worldwide
ER  -