Ferrell, O.C.

Business: A changing world/ by O.C. Ferrell - 6th ed. - New York: McGraw-Hill, Inc., c2008. - xxxiv, 586p.: ill.; 25.3cm.

Includes appendix, glossary and indexes

Part 1. Business in a changing world --2. Starting and growing a business --3. Managing for quality and competitiveness --4. Creating the human resource advantages --5. Marketing: developing relationships --6. Financing the enterprise.

978-0-07-351166-5

BCir. 650 / F413b 2008