Business: A changing world/
by O.C. Ferrell
- 6th ed.
- New York: McGraw-Hill, Inc., c2008.
- xxxiv, 586p.: ill.; 25.3cm.
Includes appendix, glossary and indexes
Part 1. Business in a changing world --2. Starting and growing a business --3. Managing for quality and competitiveness --4. Creating the human resource advantages --5. Marketing: developing relationships --6. Financing the enterprise.