Belk, Russell W. <br/><br/>
Consumption and marketing/ 
by Russell W. Belk, Nikhiesh Dholakia and Alladi Venkatesh 
 - Ohio:  South-Western College Publishing,  c1996 
 - xiii, 360  23.2 cm. 
<br/><br/> Include index. 
<br/><br/>Introduction: the shaping of consumption and marketing institutions  --Part 1. Macro aspects of consumption  --2. Macro aspects of marketing. 
<br/><br/><label>ISBN: </label>0-538-85050-7 
<br/><br/><label>Dewey Class. No.: </label>BCir. 858.8  / Al518c 1996