TY - BOOK AU - Gumpert, David E. TI - How to really create a successful business plan SN - 1-880394-23-5 U1 - BRef. 658.4012 Third ed. PY - 1996/// CY - U.SA. PB - Goldhirsh Group, Inc. N1 - Include index; Part 1. Playing the business plan game --II. Answering the key business questions --III. Completing the plan --IV. Conclusion ER -