Perreault, Jr., William D. <br/><br/>
Applications in basic marketing:  Clippings from the popular business press/ 
by  William D. Perreault, Jr. and E. Jerome McCarthy 
 - 2005-2006 edition 
 - Boston :  McGraw-Hill Companies, Inc.,  c2005 
 - vii, 215p.:  25.5 cm. 
<br/><br/>Marketing's value to consumers, firms and society  --Finding target market opportunities  --Evaluating opportunities in the changing marketing environment  --Buyer behavior  --Getting information for marketing decisions  --Product  --Place  --Promotion  --Price  --Marketing strategies: planning, implementation and control  --Ethical marketing in a consumer oriented world: appraisal and challenges. 
<br/><br/><label>ISBN: </label>0-07-286471-0 
<br/><br/><label>Dewey Class. No.: </label>BRef. 658.8  / P426a 2005