Contemporary marketing strategy in the Philippine setting /
by Josiah Go
- xii, 197 pages illus. 22.1 cm.
Include reference, appendix and index
Chapter 1. -- The strategic 3Cs and marketing triangle -- II. Key result areas -- III. Introduction to strategies -- and tactics -- IV. Vision and mission -- V. Industry analysis -- VII. Key factors for success -- VIII. SWOT analysis -- IX. Identifying and exploiting -- X. Market segmentation and target marketing -- XI. Product positioning -- XII. Development and controlling the marketing mix -- XIII. Marketing objectives setting -- XIV. Generic strategy -- XV. Market position strategies -- XVI. Product life cycle strategies.