Guillao, Nolan <br/><br/>
Principles of marketing:  Simplified approach for students/ 
by Nolan Guillao 
 - Bulacan City:  St. Andrew Publishing House,  c2015 
 - iii, 144p.  ill.,  26.3cm. 
 - c2015 
<br/><br/> Includes references. 
<br/><br/>Unit I. -- Introduction to marketing -- II. Marketing segmentation -- III.  Market information system -- IV. Product -- V. Price -- VI. Place -- VII. Promotion. 
<br/><br/><label>ISBN: </label>978-971-014-385-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / G954p