TY  - BOOK
AU  - Guillao, Nolan
AU  - Fernandez-Cabading, Wendy
TI  - Principles of marketing: Simplified approach for students
SN  - 978-971-014-385-6
U1  - BFil. 658.8 
PY  - 2015///
CY  - Bulacan City
PB  - St. Andrew Publishing House
KW  - Marketing
N1  - Includes references; Unit I. -- Introduction to marketing -- II. Marketing segmentation -- III.  Market information system -- IV. Product -- V. Price -- VI. Place -- VII. Promotion
ER  -