Arante, Lilia B.

Salesmanship/ by Lilia B. Arante - Revised edition - Manila : 24-K Printing Co., Inc., c1993 - xi, 213 pages : illustrations ; 22 centimeters

Includes index

Chapter 1.--Salesmanship: its nature and rewards --2. The salesman's responsibilities, duties, and qualifications --3. Characteristics and behavior patterns of consumers --4.Consumer motivation --5. The company; its products and competition --6. Prices, discount, credit policies and practices --7. Prospecting and getting the right start --8. Handling sale objections and closing the sales --9.Salesmanship and social campaign compared.

971-085-514-X


Gomez, Julita R.

Bfil. 658.85 / Ar1