Salesmanship - Arante, Lilia B. (Manila : 24-K Printing Co., Inc., 1993)
Chapter 1.--Salesmanship: its nature and rewards --2. The salesman's responsibilities, duties, and qualifications --3. Characteristics and behavior patterns of consumers --4.Consumer motivation --5. The company; its products and competition --6. Prices, discount, credit policies and practices --7. Prospecting and getting the right start --8. Handling sale objections and closing the sales --9.Salesmanship and social campaign compared.
Includes index
Keywords: Gomez, Julita R