Mercado, Joanna Lynn L. <br/><br/>
Basic marketing / 
by Joanna Lynn L. Mercado 
 - Malabon City:  Mutya Publishing House, Inc.,  c2014 
 - 108 p.:  ill.,  23.5cm. 
 - c2014 
<br/><br/> Includes references. 
<br/><br/>Lesson 1.--What is marketing  --2. Market and market segmentation  --3. Customer behavior and characteristics  --4. The product  --5. Branding, packing and labels  --6. The price  --7. The channels of distribution  --8. Promotion: the marketing communication. 
<br/><br/><label>ISBN: </label>978-971-821-493-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / M533b