TY  - BOOK
AU  - Mercado, Joanna Lynn L.
TI  - Basic marketing
SN  - 978-971-821-493-0
U1  - BFil. 658.8 
PY  - 2014///
CY  - Malabon City
PB  - Mutya Publishing House, Inc.
KW  - Marketing
N1  - Includes references; Lesson 1.--What is marketing  --2. Market and market segmentation  --3. Customer behavior and characteristics  --4. The product  --5. Branding, packing and labels  --6. The price  --7. The channels of distribution  --8. Promotion: the marketing communication
ER  -