TY  - SER
AU  - Poblete, Johanna
TI  - Brand conscious: Give your brand a personality-and stick to it 
SN  - 0115-3544
U1  - BPer. 338.0405 
PY  - 2014///
CY  - --California, USA
PB  - Summit Publishing Co. Inc.
KW  - Advertising
KW  - Brand name products
ER  -