Camilar-Serrano, Angelita Ong <br/><br/>
Principles of marketing / 
by Angelita Ong Camilar-Serrano 
 - Manila:  Unlimited books Library Services & Publishing Inc.,  c2016 
 - x, 394p.:  25.3cm 
 - c2016 
<br/><br/> Includes appendices, bibliography and webliography. 
<br/><br/>Chapter 1: Marketing principles and strategies --Chapter 2: Customer relationship: customer service --Chapter 3: Market opportunity analysis and consumer analysis --Chapter 4: The marketing mix --Chapter 5: Managing implementation and control --Chapter 6: Workshop and presentation of marketing plan. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / C146p