TY  - BOOK
AU  - Camilar-Serrano, Angelita Ong
TI  - Principles of marketing
U1  - BFil. 658.8 
PY  - 2016///
CY  - Manila
PB  - Unlimited books Library Services & Publishing Inc.
KW  - Marketing
N1  - Includes appendices, bibliography and webliography; Chapter 1: Marketing principles and strategies --Chapter 2: Customer relationship: customer service --Chapter 3: Market opportunity analysis and consumer analysis --Chapter 4: The marketing mix --Chapter 5: Managing implementation and control --Chapter 6: Workshop and presentation of marketing plan
ER  -