Zeitham, Valarie A. <br/><br/>
Service marketing:  Integrating customer focus across the firm/ 
by Valarie A. Zeitham 
 - Seventh Edition 
 - New York:  Mc Graw Hill Education,  c2018 
 - vii., 514p.  25.1 cm. 
 - c2018 
<br/><br/> Include index 
<br/><br/>Part 1. Foundations for service marketing  --2. Focus on the customer  --3. Understanding customer requirements  --4. Aligning service design and standards  --5. Delivering and performing service  --6. Managing service promises  --7. Service and the bottom line. 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.812  / Z3s 2018