Product development for small enterprises (Quezon City: Small Enterprises Research And Development Foundation, 2017)
--Chapter 1: What are products --Chapter 2: The product life cycle --Chapter 3: New product development --Chapter 4: Branding --Chapter 5: Packaging and labeling --Chapter 6:Tapping into global market --Chapter 7: Digital marketing/ strategies.
Includes Index
Keywords: New products -- Management