Communication research in the Philippines : Issues and methods /
by Elena E. Pernia
- Quezon City: The University of the Philippines Press., 2004
- vii, 127p.: 22.8 cm.
Includes reference
Chapter 1. An overview into the study of communication --2. Some basic foundations of research --3. Content analysis --4. Reception analysis --5. Field research --6. Observing meeting: a method for studying organizational climate --7. Studying internet communication: analyzing web pages --8. Communication research in the Philippines: implications for a research agenda.