Pernia, Elena E.

Communication research in the Philippines : Issues and methods / by Elena E. Pernia - Quezon City: The University of the Philippines Press., 2004 - vii, 127p.: 22.8 cm.

Includes reference

Chapter 1. An overview into the study of communication --2. Some basic foundations of research --3. Content analysis --4. Reception analysis --5. Field research --6. Observing meeting: a method for studying organizational climate --7. Studying internet communication: analyzing web pages --8. Communication research in the Philippines: implications for a research agenda.


Communication
Research

Bfil. 302.20 / P42c