TY  - BOOK
AU  - Medina, Roberto G.
TI  - Entrepreneurship and small business management
SN  - 978-971-23-6726-7
U1  - BFil.658.11 third ed.
PY  - 2014///
CY  - Manila City
PB  - REX Book Store
KW  - Entrepreneurship
N1  - Includes references and index; Chapter 1. A perspective on entrepreneurship  --2. The nature of small business  --3. The ethical and social responsibilities of the entrepreneur  --4. Entrepreneurial personality  --5. The search for a sound business idea  --6. Strategic planning for small business  --7. The business plan  --8. Forms of small business ownership  --9. Organizing, directing, and controlling the small business  --10. Marketing the small business  --11. Determining the right location  --12. Promoting the small business  --13. Managing small business finance  --14. Managing small business risk  --15. Magna carta for micro, small, and medium enterprises
ER  -