Medina, Roberto G.

Entrepreneurship and small business mansagement/ by Roberto G, Medina. - second ed. - Manila, Philippines: Rex Book Store, c.2010 - viii, 233p.: ill.; 25.2cm

Includes references and index.

1. A perspective on entrepreneurship --2. The nature of small business --3. The ethical and social responsibilities of the entrepreneur --4. Entrepreneurial personality --5. The search for a sound business ideas --6. Strategic planning for small business --7. The business plan --8. Forms of business ownership --9. Organizing, directing, and controlling the small business --10. Marketing the small business --11. Determining the right location --12. Promoting the small business --13. Managing small business finance --14. Managing small business risk.

978-971-23-5638-4


Entrepreneurship

BFil. 338.04 / M46e