Entrepreneurship and small business mansagement/
by Roberto G, Medina.
- second ed.
- Manila, Philippines: Rex Book Store, c.2010
- viii, 233p.: ill.; 25.2cm
Includes references and index.
1. A perspective on entrepreneurship --2. The nature of small business --3. The ethical and social responsibilities of the entrepreneur --4. Entrepreneurial personality --5. The search for a sound business ideas --6. Strategic planning for small business --7. The business plan --8. Forms of business ownership --9. Organizing, directing, and controlling the small business --10. Marketing the small business --11. Determining the right location --12. Promoting the small business --13. Managing small business finance --14. Managing small business risk.