Crosley, Gale Not all fish need audits: Market segmentation and why your firms should be doing it/ by Gale Crosley - New York: SourceMedia Inc,., c2016 - pages 38-39 - Vol. 30, No. 5 (May 2016) - Accounting Today pages 38-39 Volume 30 Number 5 . ISSN: 1044-5714 Subjects--Topical Terms: Auditing Dewey Class. No.: BPer. 657.05 / Ac27 2016