Meyer, Warren G. <br/><br/>
Retail marketing:  For employers, managers, and entrepreneurs / 
by Warren G. Meyer, Donald P. Kohns, E. Edward Harris, and James R. Stone, lll. 
 - Eighth edition. 
 - Illinois:  Glencoe, Macmillan/ Mcgrawhill,  c1991. 
 - 580p.  ill.;  24cm. 
<br/><br/> Include Index 
<br/><br/>Unit 1. Exploring retail marketing  --2. Starting your career  --3.Looking ahead  --4. Examining the marketing concept  --5. Considering economic factors  --6. Developing retail marketing strategies  --7. Assessing your interpersonal skills  --8. Enhancing your customer relations  --9. Developing retail marketing personnel  --10. Understanding the selling function  --11. Helping customers buy wisely  --12. Developing a sales force  --13. Learning about promotion  --14. Promotion methods  --15. Managing promotion  --16. Processing the product or service  --17. Pricing and inventory control  --18. Developing merchandising strategies  --19. Beginning your business plan  --20. Organizing your business operations  --21. Completing your business plan. 
<br/><br/><label>ISBN: </label>0-07-041698-2 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.87  / R313 1991