TY  - BOOK
AU  - Meyer, Warren G.
AU  - Kohns, Donald P.
AU  - Harris, Edward E.
AU  - Stone, James R., lll
TI  - Retail marketing: For employers, managers, and entrepreneurs 
SN  - 0-07-041698-2
U1  - BCir. 658.87 Eighth edition
PY  - 1991///
CY  - --Illinois
PB  - Glencoe, Macmillan/ Mcgrawhill
N1  - Include Index; Unit 1. Exploring retail marketing  --2. Starting your career  --3.Looking ahead  --4. Examining the marketing concept  --5. Considering economic factors  --6. Developing retail marketing strategies  --7. Assessing your interpersonal skills  --8. Enhancing your customer relations  --9. Developing retail marketing personnel  --10. Understanding the selling function  --11. Helping customers buy wisely  --12. Developing a sales force  --13. Learning about promotion  --14. Promotion methods  --15. Managing promotion  --16. Processing the product or service  --17. Pricing and inventory control  --18. Developing merchandising strategies  --19. Beginning your business plan  --20. Organizing your business operations  --21. Completing your business plan
ER  -