Wirtz, Jochen <br/><br/>
Winning in service markets:  Success through people, technology and strategy/ 
by Jochen Wirtz 
 - London:  World Scientific Publishing Co. Inc.,  c2017 
 - xvii, 684pages:  ill.;  23cm. 
 - c2017 
<br/><br/> Include index 
<br/><br/>Part I. Understanding service products, consumers and markets  --II. Applying the 4 ps of marketing to services  --III. Managing the customer interface  --IV. Developing customers relationship --V. Striving for service excellence. 
<br/><br/><label>ISBN: </label>9781944659059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing	<br/>Branding (Marketing)	<br/>Customer relations	
<br/><br/><label>Dewey Class. No.: </label>BCir. 658  / W749w