Winning in service markets: Success through people, technology and strategy/
by Jochen Wirtz
- London: World Scientific Publishing Co. Inc., c2017
- xvii, 684pages: ill.; 23cm.
- c2017
Include index
Part I. Understanding service products, consumers and markets --II. Applying the 4 ps of marketing to services --III. Managing the customer interface --IV. Developing customers relationship --V. Striving for service excellence.
9781944659059
Service industries--Marketing Branding (Marketing) Customer relations