Bateson, John E. G. <br/><br/>
Understanding services marketing/ 
by John E. G. Bateson 
 - Fourth Edition 
 - Andover:  Cengage learning  c2012. 
 - 502p.:  ill.  225cm. 
 - c.5 
<br/><br/> Includes glossary and index 
<br/><br/>Part 1. An overview of services marketing  --2. The tactical services marketing mix  --3. Implementing successful service strategies. 
<br/><br/><label>ISBN: </label>978-981-4416-06-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.812  / B319u 2012