Managerial economics - Froeb, Luke M.; McCann, Brian T.; Ward, Micheal R.; Shor, Mike (U.S.A C&E Publishing, Inc., 2019)
Chapter 1. Introduction: What this book is about --Chapter 2. The one lesson of business --Chapter 3. Benefits, costs, and decisions --Chapter 4. Extent (how much) decisions --Chapter 5.Investment decisions: Look ahead and reason back --Chapter 6.Simple pricing --Chapter 7. Economics of scale and scope --Chapter 8. Understanding markets and industry changes --Chapter 9. Market structure and equilibrium --Chapter 10. Strategy: The quest to keep profit from eroding --Chapter 11. Foreign exchange, trade, and bubbles --Chapter 12. More realistic and complex pricing --Chapter 13. Direct price discrimination --Chapter 14.Indirect price discrimination --Chapter 15. Strategic games --Chapter 16. Bargaining --Chapter 17. Making decision with uncertainty --Chapter 18. Auctions --Chapter 19. The problem of adverse selection --Chapter 20. The problem of hazard --Chapter 21. Getting employees to work in the firm's best interests --Chapter 22. Getting divisions to work in the firm's best interest --Chapter 23. Managing vertical relationships --Chapter 24. Test yourself.
Includes,glossary and index.
Keywords: Managerial economics