TY  - BOOK
AU  - Froeb, Luke M.
AU  - McCann, Brian T.
AU  - Ward, Micheal R.
AU  - Shor, Mike
TI  - Managerial economics
SN  - 978-981-48-4675-2
U1  - BCir.330.9 --Fifth edition
PY  - 2019///
CY  - U.S.A
PB  - C&E Publishing, Inc.
KW  - Managerial economics
N1  - Includes,glossary and index; Chapter 1. Introduction: What this book is about  --Chapter 2.  The one lesson of business  --Chapter 3. Benefits, costs, and decisions  --Chapter 4. Extent (how much) decisions  --Chapter 5.Investment decisions: Look ahead and reason back  --Chapter 6.Simple pricing  --Chapter 7. Economics of scale and scope  --Chapter 8. Understanding markets and industry changes  --Chapter 9. Market structure and equilibrium  --Chapter 10. Strategy: The quest to keep profit from eroding  --Chapter 11. Foreign exchange, trade, and bubbles  --Chapter 12. More realistic and complex pricing  --Chapter 13. Direct price discrimination  --Chapter 14.Indirect price discrimination  --Chapter 15. Strategic games  --Chapter 16. Bargaining  --Chapter 17. Making decision with uncertainty  --Chapter 18. Auctions  --Chapter 19. The problem of adverse selection  --Chapter 20. The problem of hazard  --Chapter 21. Getting employees to work in the firm's best interests  --Chapter 22. Getting divisions to work in the firm's best interest  --Chapter 23. Managing vertical relationships  --Chapter 24. Test yourself
ER  -