Jain, Subhash C. <br/><br/>
International marketing management/ 
by Subhash C. Jain. 
 - 5th edition. 
 - U.S.A.:  South-western College Publishing,  c1996. 
 - xv, 792p.  ill.;  23cm. 
<br/><br/> Include indexes 
<br/><br/>Part one. Framework of international marketing  --Two. The field of international business  --Three. Environmental factors affecting international marketing  --Four. Perspectives of international markets  --Five. International marketing decisions  --Six. Planning and control. 
<br/><br/><label>ISBN: </label>0-538-85281-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>BCir. 658 .848  / J199i 1996