Food and agribusiness marketing in Europe - Meulenberg, Matthew (U.S.A: International Business Press, 1993)
--Contents.Introduction --Agricultural marketing in Germany --Strategic marketing objectives in mergers and aquisitions in the Greek food industry --The agrifood system:in Italy:Structural adjustments to face the internationalization of the food industry --Agricultural and food marketing in the United Kingdom: A review of some current issues --Agricultural marketing in France --Agricultural marketing in Ireland --Agricultural marketing in Belgium and the Netherlands --Agricultural marketing in Spain --Characteristics of agricultural marketing in Hungary during the formation of market economy.
Include index.