Elements of marketing - Alminar-Mutya, Ruby F., author (Mandaluyong City: NAtional Book Store, 2015)
Chapter 1. -- The marketing system -- 2. The product -- 3. Pricing objective and price determination -- 4. Place: Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix-- 7. Consumer education within the Philippine context -- 8. Consumers cooperative -- 9. Relationship marketing and marketing communication -- 10. Global marketing -- 11. Social marketing.
Includes bilbliography.
Keywords: Marketing