Telecom management crash course: Managing and selling telecom services and products - Louis, P.J (--New York: McGraw-Hill Companies, 2002)
Chapter 1. What is a telecommunications company? --2. Organizational structures --3. The telecommunications service provider --4. The telecommunications vendor- hardware, software, and services --5. Strategy, tactics, and shared values --6. Market focus- understanding the telecommunications market --7. Developing market driven strategies - how? --8. Building the management team and building a market-driven company.
Includes appendices and index