TY  - BOOK
AU  - Mendoza, Shirley I.
TI  - Modules for marketing
SN  - 971-23-3747-2
U1  - BFil.658.8 
PY  - 2013///
CY  - Manila
PB  - Rex Book Store
KW  - Marketing
N1  - Includes index; Contents I. -- Marketing in the Philippines -- II. Marketing function      -- III. Promotion mix -- IV. Marketing in the society
ER  -