Medina, Roberto G. <br/><br/>
Principles of marketing / 
Roberto G. Medina 
 - Revised Edition 
 - Manila City :  Rex Book Store,  c2008 
 - xv, 326p.:  ill.;  22cm. 
 - c.9 
<br/><br/> Includes Index and references 
<br/><br/>Chapter 1. An overview of marketing.  --Chapter 2. Consumer behavior.  --Chapter 3. The buying behavior of organizational markets.  --Chapter 4. Market segmentation and targeting.  --Chapter 5. Marketing research and information system.  --Chapter 6. The product.  --Chapter 7. The price.  --Chapter 8. Marketing channel.  --Chapter 9. Physical distribution.  --Chapter 10. retailing and wholesaling.  --Chapter 11. Personal selling.  Chapter 12. Advertising, Public Relation and sale promotion.  --Chapter 13. Services marketing and Non-Business marketing.  --Chapter 14. International Marketing.  --Chapter 15. Marketing Planning and control.  --Chapter 16. Marketing and society. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BFil.658.8  / M46p