Principles of marketing - Medina, Roberto G. (Manila City : Rex Book Store, 2008)
Chapter 1. An overview of marketing. --Chapter 2. Consumer behavior. --Chapter 3. The buying behavior of organizational markets. --Chapter 4. Market segmentation and targeting. --Chapter 5. Marketing research and information system. --Chapter 6. The product. --Chapter 7. The price. --Chapter 8. Marketing channel. --Chapter 9. Physical distribution. --Chapter 10. retailing and wholesaling. --Chapter 11. Personal selling. Chapter 12. Advertising, Public Relation and sale promotion. --Chapter 13. Services marketing and Non-Business marketing. --Chapter 14. International Marketing. --Chapter 15. Marketing Planning and control. --Chapter 16. Marketing and society.
Includes Index and references
Keywords: Marketing