International business: The new realities/
by S. Tamer Cavusgil
- 4th ed.
- Boston: Pearson Education Ltd., c2017.
- 544 p.
- c2017.
Includes glossary and indexes
Part 1: Foundation concepts.-- Part 2: The Environment of International Business.-- Part 3: Strategy and Opportunity Assessment.-- Part 4: Entering and Working in International Markets.-- Part 5: Functional Area Excellence.
ISBN-10: 1-292-15283-4
International business enterprises - Management International trade International business enterprises